For trades and home services

SEO for Contractors

We get trade businesses to the top of the map pack, onto page one, and into the AI answers people read before they call anyone. You get more calls from your own service area, and a report that tells you what they were worth.

Call and you get Kelsie or Aden, not a call center.

Current offerFree website, or a free rebuild of the one you have, when you commit to 6 months. You own it either way.
Number one in 7 Arizona cities in 5 monthsPlans from $250 a month100+ projectsFounder ledYou own everything

Escape is an SEO agency for contractors and home service businesses. We handle your Google Business Profile, build a real page for every service in every town you cover, fix the site itself, and get you named in AI answers. Plans start at $250 a month for map pack work and run to $3,999, and most contractors see map pack movement in 30 to 60 days.

The reason most contractor websites do not rank is boring and fixable. One page tries to cover twelve services and eight towns, the Google profile has the wrong primary category, and the phone number is a picture. We fix those three things first, because they move the needle faster than anything else, and only then do we spend your money on content. If you want this done for one town rather than nationally, start with our Cave Creek SEO service.

What you get

What contractor SEO actually includes

Six things, run every month. The first two do most of the work.

Google Business Profile and the map pack

Most people looking for a contractor never scroll past the map. We set your categories, service areas and services correctly, keep your hours and photos current, and get reviews coming in on a schedule so you hold a top three spot.

A page for every service, in every town

One page for drain cleaning in Scottsdale, another for water heater replacement in Mesa. Contractors lose rankings because they cram twelve services and eight cities onto one page. We split them out properly.

Reviews that do actual work

Getting reviews is half of it. We make sure they mention the service and the town, respond to them, and put them where Google and AI can read them as proof rather than decoration.

A site that loads and converts on a phone

Your customer is standing in a flooded laundry room. If your site takes six seconds and hides the phone number, they call the next guy. Tap to call, fast pages, short forms.

Getting named in AI answers

People now ask ChatGPT who to hire before they open Google. We structure your business data so AI can find you, trust you, and hand your name back. Almost no contractor has done this yet.

Reporting in plain language

What ranked, how many people called, and what it was worth. One page a month. No 40 page PDF of charts you will never open.

Straight talk

What gets sold to contractors, and what books jobs

What usually gets sold
A monthly report full of impressions and rankings
Keywords nobody in your town actually types
A blog about the history of copper piping
Backlinks from directories in another country
A twelve month contract before anything ships
An account manager who forwards your questions
What we actually do
Calls, tracked, with the search that caused them
The exact services and towns you make money in
Pages answering what customers ask before hiring
Local citations and real reviews that hold up
Month to month once the foundation is built
The founder who built it, on the phone
Who we work with

Trades we work with

If you sell a service to homeowners in a defined area, the playbook is the same. Only the service names change.

PlumbingHVACElectricalRoofingConcreteLandscapingPool serviceLeak detectionPest controlTree servicePaintingRemodelingGarage doorsFlooringMasonryFencingSolarCleaningLocksmithsGeneral contracting

Not listed? Call (480) 818-0124 and ask. If we are not the right fit we will say so.

Proof

Results you can measure

LeakLab Pool Leak Detection started with no website and no rankings. Here is what the first five months looked like.

0
Arizona cities ranked number one in 5 months
0
Google impressions in the first 90 days
0+
AI prompt citations across ChatGPT and Perplexity
0%
Share of AI answers on core service terms
A trade business from zero, first 90 days
LeakLab Pool Leak Detection. New business, no website, no rankings.
05k10k15k20kWk 1Wk 3Wk 5Wk 7Wk 9Wk 11Wk 1319,800
Who AI names for the money keywords
Share of AI answers naming each business on core service terms.
0%8%16%24%32%28%Our client19%Rival A14%Rival B11%Rival C8%Rival D

Want the same numbers pulled for your business before you spend anything? Get a free AI visibility audit, or read our guide to what SEO actually costs.

Client reviews

What owners say about us

I've given full trust in Escape Web Development and I'm so glad I did. As a new small business owner, I knew I needed to hit the ground running when it came to branding and marketing. I have never had a website before and was lost in the process of what was needed. I wanted a website that looked different than the cookie cutter websites that were out there. The first moment I met with Escape Web Development I knew I found the right company. They were eager to help me with my vision and their knowledge was top level. As a result, my website has taken off in a short matter of time and is already landing on the first page when searching online.
LeakLab Pool Leak Detection Pool leak detection, Arizona
Kelsie built and maintains my website. She is very professional, easy to work with, and affordable without losing the high quality of the work. I am very happy with it.
JP Artisan Concrete concreteartisanjp.com
Kelsie has built multiple websites for my brokerage. Most other companies or designers tried to push a WordPress template as the format, which significantly reduced my options for the end result.
Escape AZ Realty escapeazrealty.com
Working with Kelsie was one of the best decisions I made for my website. She worked with my customized Shopify theme, simplified what felt messy, and made everything feel aligned and intentional.
Group of Grit groupofgrit.com
Why us

Why contractors stay with us

We have done it for a trade business already

LeakLab came to us with no website and no rankings. Five months later they were number one in seven Arizona cities. That is the same playbook this page is selling, and we can show you the reporting.

You talk to the person doing the work

Kelsie and Aden run Escape. No account manager, no handoff after the sales call, no offshore team writing your service pages. Call the number at the top and a founder answers.

We build the site too, so nothing gets blamed

When the fix needs code, we write the code. You will never be stuck between an SEO company and a web guy pointing at each other while your rankings sit still.

Search and AI at the same time

Ranking on Google is now half the job. We track how often AI names you and report it next to your rankings. Your competitors are not doing this yet, which is exactly why it is worth doing now.

Priced for a real contracting business

You can start at $250 a month with map pack work alone, and the website is free if you commit to six months. We size the work against what a booked job is actually worth to you.

You own everything

The site, the domain, the content, the Google profile, every account. If you ever leave, you take all of it. Nothing is held hostage.

Monthly retainer

What it costs

Start at $250 a month and move up when the phone starts ringing. No setup fee, month to month on the SEO work, and the website is free if you commit to six months.

Start on the map for $250 a month

Most contractors do not need a full SEO program on day one. They need to show up when someone in their town searches for the service, and that happens in the map pack rather than the blue links. Our entry plan does that and nothing else. We set up and optimize your Google Business Profile properly, get reviews coming in automatically, tidy the basic structure of your site so Google can read it, and send you one report a month showing where you rank across your service area.

It is the cheapest honest way to find out whether search is going to work for your business. Most contractors who start here move up a tier within a few months, once the calls make the case for it.

Current offerFree website, or a free rebuild of the one you have, when you commit to 6 months. You own it either way.
Monthly
$250per month

Get on the map

  • Google Business Profile optimization
  • Review automation
  • Basic website structure
  • Monthly local report
Start Your Project
Monthly
$1,349per month

Get found and start producing

  • 10 keywords tracked
  • 4 blog posts / month
  • 4 service pages
  • Schema upkeep
  • Monthly report
Start Your Project
Most popularMonthly
$2,499per month

Compete and improve

  • 20 keywords tracked
  • Competitor analysis
  • 6 service pages
  • 6 blog posts / month
  • A/B testing, entity work
Start Your Project
Monthly
$3,999per month

Win in tough markets

  • 30 keywords tracked
  • 10 blog posts / month
  • 10 service pages
  • Priority for tough verticals
Start Your Project

Not sure which one fits? Call (480) 818-0124 and describe your service area. We will tell you which plan makes sense, including when the smallest one is enough.

Experience and trust

Who you are actually hiring

Two people, both on your account

Kelsie Schwager founded Escape and leads SEO and development. She holds a master's degree in computer science, so the technical fixes get written, not recommended. Aden Wallis holds an MBA and handles strategy and the numbers. More on our about page.

Ten years, 100 plus projects

More than 30 businesses across Arizona in home services, trades, real estate and local retail. LeakLab reached number one in seven Arizona cities within five months of launch, with the reporting to back it up.

Contractor FAQ

Questions contractors ask us first

How much does SEO cost for a contractor?

Plans are $250, $1,349, $2,499 or $3,999 a month. The $250 map pack plan covers your Google Business Profile, review automation, basic site structure and a monthly local report, which is enough for a lot of single truck operations. Step up to $1,349 when you want tracked keywords, service pages and content. If you are fighting for roofing or HVAC in a big metro, budget $2,499. The website itself is free if you commit to six months.

How long before my phone starts ringing?

Map pack movement usually shows in 30 to 60 days, and organic calls build from month three onward. LeakLab went from nothing to number one in seven Arizona cities in five months. Anyone promising page one in two weeks is either buying ads or lying to you.

Do you work with my trade?

If you sell a service to homeowners or property managers in a defined service area, yes. We have done leak detection, concrete and general home services directly, and the playbook is the same across plumbing, HVAC, electrical, roofing, landscaping and the rest. The service names change, the structure does not.

I already get leads from Angi and Thumbtack. Why do I need SEO?

Because those leads are rented, shared with three competitors, and priced by someone else. SEO builds an asset you own. Most contractors run both for a while, then shift budget across as their own calls climb and the cost per job drops.

Will this work if I am a one truck operation?

Often better, because your service area is tighter and easier to own. This is exactly who the $250 map pack plan is built for: one town, one profile, reviews coming in steadily. A single truck needs fewer pages and fewer keywords than a multi crew company covering the whole Valley, so the entry plan goes a long way. The real limit is how much work you can actually take.

Do you handle the Google Business Profile too?

Yes, and for most contractors it is the highest value part of the job. Categories, service areas, services, photos, posts and review flow. A badly set up profile is the single most common reason a good contractor is invisible on the map.

What if I already have a website?

We audit it first. If the foundation is sound we fix speed, structure and service pages rather than selling you a rebuild you do not need. If it is a template with one page for twelve services, rebuilding is usually faster than patching, and it is free with a six month commitment.

Do I have to sign a long contract?

Not for the SEO work. The only commitment is six months if you take the free website, which is fair since we are building it at our cost. After that it is month to month, and you keep everything either way.

More on the search side is on our SEO agency page, and if you cover the Scottsdale market see Scottsdale SEO.

Free audit

Find out why your phone is not ringing

We will check your Google profile, your rankings in every town you cover, and whether AI names you or a competitor. You get a straight answer and a number. No cost, no obligation, no pitch deck.

Current offerFree website, or a free rebuild of the one you have, when you commit to 6 months. You own it either way.

Escape Web Development, Cave Creek, Arizona. hello@escapewd.com