A brand new business.
Number one on Google.
We built LeakLab AZ's whole online presence from scratch: the website, the blog posts, and the local SEO. Within five months they were the top result on Google for pool leak detection across the Phoenix East Valley.
He knew the work. No one could find him online.
LeakLab AZ finds pool leaks across the Phoenix East Valley, from Mesa and Chandler to Gilbert, Queen Creek, Glendale, and Scottsdale. The owner has spent more than 13 years doing this kind of work, using electronic diagnostics, sonar, and pressure testing to track down a leak without tearing up someone's yard.
He was good at the job. What he did not have was any way for new customers to find him.
Starting over, right before the busy season.
The owner had recently split from a business he used to run with someone else, which meant starting over completely. He had the same skills and the same years of experience, but a brand new company name and nothing online at all. He had never even had a website before.
In this line of work, people do not find you by driving past your shop. They find you by searching Google. If you are not showing up, you may as well not exist.
There was also a clock running. In Arizona, calls for pool leak detection pick up a lot once the weather heats up. He needed to be showing up in search before summer hit, not halfway through it.
How we built it, one phase at a time.
A brand new website does not rank overnight. Google needs time to trust it. So instead of trying to force quick results, we worked in phases and let each one set up the next.
Build and launch the site
We built and launched a custom website with all the core pages in place: Home, About, Services, Contact, and Insights. We also set up his Google Business Profile. This gave Google something solid to start reading and indexing.
Service pages and weekly blogs
Over the next six weeks we built out four service pages and started posting a blog every week. Each post targeting specific searches and linked back to the right service page. This early stretch is always the slowest part. A new site has no track record yet, so we gave Google time to crawl the pages and work out what the site was about.
The first location pages
Next we added three location pages, one for each city we wanted to rank in, and generated locally targeted blog posts pointing back to it. This is where we started going after searches like "pool leak detection Mesa" from people who were ready to book.
Expand to more cities
From there we added three more location pages and kept the weekly blogs going, staying focused on the searches most likely to turn into an actual phone call.
Four backlinks a month
Every month we earned four solid backlinks from credible sites. Over time this builds the site's authority, which helps every page rank higher.
Daily monitoring
We checked the numbers and the health of the site every day, so we could catch any problems early and lean into whatever was working.
Watching the competition
We kept an eye on the other companies and looked for topics they were ignoring or covering badly, then went after those spots.
The results so far.
Top of Google, city by city.
Ask an AI who to call. LeakLab is one of the names.
Homeowners are starting to ask ChatGPT and Google's AI for a recommendation instead of scrolling a list of links. Those answers name a handful of businesses and stop. If the model does not know a company exists, it never reaches the shortlist, and most owners have no way of knowing which side of that line they are on.
Rank is where LeakLab sits against every brand an AI might name for that search. Share of voice is how often it actually gets named.
The pattern in those last two rows is the honest part. Tight local searches are won. Wide ones, the whole of Phoenix and the whole of Arizona, are still thin. But they are moving: on "pool leak repair arizona" LeakLab has climbed from 112th to 44th out of 147 brands since the spring. That is the order this always happens in. A business earns the searches closest to where it works first, and the broad ones follow as its authority grows.
I've given full trust in Escape Web Development and I'm so glad I did.
As a new small business owner, I knew I needed to hit the ground running when it came to branding and marketing! I have never had a website before and was lost in the process of what was needed. I wanted a website that looked different than the cookie cutter websites that were out there. The first moment I met with Escape Web Development I knew I found the right company. They were eager to help me with my vision and their knowledge was top level. As a result, my website has taken off in a short matter of time and is already landing on the first page when searching online. They have exceeded my expectations so far and I look forward to what the future holds in the growth of my business.
What people ask about this work.
How long did it take LeakLab AZ to rank on Google?
The site launched brand new on February 15, 2026. Within about four to five months it was ranking number one in the organic results for pool leak detection in several East Valley cities, and search impressions climbed from zero to more than 21,700 in a single three month window.
How do you get a brand new website to rank for local searches?
We build the foundation first: a custom website and a Google Business Profile. Then come the service pages and weekly blog posts, then the city location pages. Along the way we earn a handful of credible backlinks every month to build the domain authority that lifts rankings.
What is AEO, or Answer Engine Optimization?
AEO means optimizing so a business gets named inside answers written by AI, like Google's AI Overview and AI Mode, instead of appearing only in the usual list of links. LeakLab AZ shows up in both, and holds up to 28% share of voice on its strongest Mesa searches, meaning it is named in more than one AI answer in four.
Does this approach work for other local service businesses?
Yes. The same approach, a strong website plus local SEO and AEO, works for any service business that wants to show up when nearby customers search.
Your business could be next.
We help local service businesses show up on Google and turn that traffic into real calls and customers. If you want results like these, get in touch and let's talk about your project.
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