Last updated: 08/04/2026

1. Who we are

Escape Web Development, LLC ("Escape Web Development," "we," "us," "our") is a web development, SEO, and answer engine optimization (AEO) agency based in Arizona. This policy explains what personal information we collect, why we collect it, who we share it with, and what choices you have.

Contact: Escape Web Development, LLC [PHYSICAL ADDRESS] [PRIVACY EMAIL] [PHONE]

2. What this policy covers

This policy applies to escapewd.com, our forms and landing pages, our email and text message marketing, and our sales outreach.

It does not cover our clients' websites. When we build or optimize a site for a client, that site is governed by the client's own privacy policy, and the client — not us — is responsible for it. Section 9 explains our role when we handle data on a client's behalf.

3. Information we collect

3.1 Information you give us

When you request a free AI Visibility Audit, book a call, or contact us, we collect:

• Your name

• Your business name

• Your email address

• Your website URL

• Any keywords, competitors, or notes you choose to provide

• Your company size, if you tell us

• Your phone number, if you choose to provide one

When you become a client, we additionally collect whatever is necessary to do the work — billing details, access credentials for your website and analytics platforms, brand materials, and business information you share with us.

3.2 Information we collect automatically

When you visit our website we automatically collect:

• IP address and approximate location derived from it

• Browser type, device type, and operating system

• Pages viewed, time on page, and referring URL

• The marketing campaign, source, or link that brought you to us (UTM parameters)

• Cookie and similar identifiers

3.3 Information from third parties

For business development, we obtain business contact information — names, job titles, business email addresses, company details — from publicly available sources and third-party business data providers. We use this only to contact professionals about services relevant to their work, and only in ways permitted by applicable law.

If you received a cold email or text from us and want us to delete your information, email [PRIVACY EMAIL] or reply to the message. We will remove you and add you to our suppression list so we don't contact you again.

4. How we use your information

PurposeWhat we doDeliver your auditAnalyze your website's visibility across AI search engines and prepare your reportRespond to youAnswer questions, schedule calls, follow up on requestsProvide our servicesPerform contracted work for clients, invoice, and supportMarketingSend emails and, with consent, text messages about our services, research, and updatesImprove our siteUnderstand which pages and channels work, fix problems, and improve the experienceMeasure our marketingAttribute leads to the campaign or channel they came fromLegal and securityMeet legal obligations, enforce our terms, and prevent fraud and abuse

A note on how the audit works

To produce your AI Visibility Audit, we submit queries about your business and industry to third-party AI search engines and answer engines, including ChatGPT, Google Gemini, Google AI Overviews, Claude, and Perplexity. These queries reference your business name, website, and keywords. They are processed by those providers under their own terms and privacy policies. We do not submit your personal contact details to these services.

5. Legal bases (visitors in the EU, UK, and similar jurisdictions)

Where the GDPR or UK GDPR applies to you, we rely on:

• Consent — for marketing emails and texts, and for non-essential cookies

• Contract — to deliver services you've requested or purchased

• Legitimate interests — to operate and improve our site, measure marketing, and conduct business-to-business outreach relevant to a recipient's professional role

• Legal obligation — where the law requires us to retain or disclose information

You can object to processing based on legitimate interests at any time by contacting us.

6. Cookies and tracking

We use cookies and similar technologies to run the site, remember your preferences, and understand how the site is used. Categories:

• Essential — required for the site to function. Cannot be disabled.

• Analytics — help us understand traffic and behavior in aggregate.

• Advertising — used to measure and, at times, target advertising.

You can block or delete cookies through your browser settings. Blocking essential cookies may break parts of the site.

Global Privacy Control. We honor the Global Privacy Control (GPC) signal. If your browser or extension sends GPC, we treat it as an opt-out of sale or sharing of your personal information for cross-context behavioral advertising.

7. Marketing communications

7.1 Email

If you submit a form on our site, you agree to receive your requested materials and marketing emails from us. Every marketing email includes an unsubscribe link. You can also reply "unsubscribe" or email [PRIVACY EMAIL]. We process opt-outs promptly — typically same day, and in all cases within ten business days as required by the CAN-SPAM Act.

Unsubscribing from marketing does not stop transactional messages related to work we are actively doing for you, such as project updates or invoices.

7.2 Text messages

We only send marketing text messages to people who have given prior express written consent by checking the SMS consent box on our form. Consent to receive texts is never required to receive an audit, a quote, or any service from us.

• Message frequency varies

• Message and data rates may apply

• Reply STOP to opt out, or HELP for help

• You may also opt out by emailing [PRIVACY EMAIL] or telling us by any other reasonable method

We do not sell or share mobile numbers or SMS consent with third parties for their own marketing.

8. Who we share information with

We do not sell your personal information.

We share information with service providers who process it on our behalf, under contract, and only for the purposes we specify:

ServiceWhat it handlesFramerWebsite hostingBrevoForm submissions, contact database, email and SMS deliveryGoogle (Analytics, Tag Manager, Search Console)Website analytics and tag managementInstantly.aiBusiness-to-business email outreachMetaAdvertising measurement and audiences[ADD OR REMOVE AS NEEDED — e.g. Calendly, Stripe, Loom, Ahrefs]

We may also disclose information:

• To comply with law, legal process, or a valid government request

• To enforce our agreements or protect our rights, property, or safety

• To a buyer or successor in connection with a merger, acquisition, or sale of assets

9. Client data and our role

When we perform work for a client — building a site, running SEO or AEO campaigns, managing analytics — we may access personal information belonging to that client's customers or visitors. In that context we act as a service provider (or processor under GDPR terminology), handling data only on the client's documented instructions.

We do not use client-controlled data for our own marketing. If you are a customer of one of our clients and want to exercise privacy rights over your data, contact that business directly. We will support them in responding.

10. How long we keep information

• Audit requests and leads: up to 3 years after last interaction, unless you ask us to delete sooner

• Client records: for the duration of our engagement plus 7 years, to meet tax and contractual obligations

• Suppression lists: indefinitely — we have to retain the record of your opt-out in order to honor it

• Analytics data: per the retention settings of the analytics platform

11. Security and data breaches

We use reasonable administrative, technical, and physical safeguards to protect personal information, including encrypted transmission, access controls, and vetted service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

If a breach affects Arizona residents, we will notify affected individuals and, where required, the Arizona Attorney General, within 45 days as required by A.R.S. § 18-552. Residents of other states will be notified as required by the law applicable to them.

12. Your rights and how to use them

Regardless of where you live, you may ask us to:

• Access the personal information we hold about you

• Correct information that is inaccurate

• Delete your personal information

• Receive a copy in a portable format

• Opt out of marketing emails and text messages

• Opt out of sale or sharing of your information (we do not sell it)

To make a request, email [PRIVACY EMAIL] with the subject line "Privacy Request." We will respond within 45 days and may extend once where the request is complex. We may need to verify your identity before acting, usually by confirming information we already hold.

We will not discriminate against you for exercising any of these rights.

California residents

If you are a California resident, the CCPA as amended by the CPRA gives you the rights listed above, plus the right to limit use of sensitive personal information. We do not collect sensitive personal information as that term is defined under California law, and we do not sell personal information or share it for cross-context behavioral advertising outside of the advertising cookies described in Section 6, which you can opt out of via GPC or your browser settings.

You may designate an authorized agent to make requests on your behalf. We may require written proof of authorization.

Other US states

Residents of states with comprehensive privacy laws — including Colorado, Connecticut, Virginia, Texas, Oregon, Montana, and others — have comparable rights. We extend the rights in this section to all US residents regardless of whether the law in your state requires it of a business our size. Some states allow you to appeal a denied request; if we deny yours, our response will explain how to appeal.

13. International visitors

We are based in the United States and process information here. If you access our site from outside the US, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country. Where required, we use appropriate safeguards such as Standard Contractual Clauses for transfers of personal data out of the EEA or UK.

14. Children

Our services are for businesses and are not directed to anyone under 18. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

15. Third-party links

Our site links to other websites, including our clients' sites and social platforms. We are not responsible for their privacy practices. Read their policies before providing information.

16. Changes to this policy

We may update this policy as our practices or the law changes. We'll revise the "Last updated" date at the top. For material changes affecting how we use your information, we will provide notice by email or a prominent notice on the site before the change takes effect.

17. Contact us

Questions, requests, or complaints:

Escape Web Development, LLC

hello@escapewd.com

If you are in the EEA or UK and believe we have not resolved your concern, you may lodge a complaint with your local data protection authority.