At Escape Web Development, my top priority when taking on a new SEO client is simple: deliver a clear return on investment. After all, SEO isn’t just about rankings — it’s about real, measurable growth.
According to First Page Sage, the average ROI for SEO ranges from 275% to over 800%, depending on industry and execution quality.
📊 Step 1: Establish a Baseline with Analytics
The first thing I do is set up tracking tools like Google Analytics and Search Console to gather accurate data. Ideally, I want access to at least 3 months of historical traffic data before any changes are made. This allows us to measure impact with real numbers — not guesswork.
🔍 Why SEO Is Critical
SEO is how people discover your business. It helps your website appear at the top of search results when people are actively looking for your services.
“SEO is not about tricking Google — it’s about partnering with Google to provide the best search results.”
Without SEO, even a beautiful website can remain invisible.
📍 Why I Know How to Generate Leads in Utah
Being born and raised in Utah gives me an edge. I understand the local culture, the competitive nature of the market, and the drive people here have — especially with the influence of LDS missions and early exposure to sales, marketing, and social media. This unique environment means I tailor SEO strategies that match local expectations and behaviors.
🧰 Step 2: Run a Full Website Analysis
After establishing analytics, we conduct a comprehensive audit that covers:
- Page speed and performance
- Accessibility and mobile-friendliness
- Robots.txt and indexing issues
- SSL security
- Broken or dead links
🛠️ Step 3: Fix the Foundation
We always start with the essentials:
- Ensure the site is indexable by search engines
- Improve loading times with a Content Delivery Network (CDN)
- Fix structural issues (one
<h1>per page, clean URL structures) - Add optimized meta titles and descriptions
🧼 Step 4: On-Page SEO Optimization
Once the technical setup is clean, we optimize your site:
- Add alt attributes to all images
- Highlight credibility factors like years in business, verified reviews, and service areas
- Enhance content with relevant, informative copy
This helps Google trust your site — and customers do too.
✍️ Step 5: Grow with Strategic Content
With the foundation in place, we move into growth mode:
- Conduct deep keyword research
- Write content that targets popular search queries and FAQs
- Build backlinks and local citations
- Continuously monitor site health and rankings
The ultimate goal?
👉 Help your website earn AI snippets, quadruple your traffic, and consistently bring in more qualified leads.
🚀 Ready to Grow?
If you’re ready to turn your website into a lead-generating machine, let’s talk. Escape Web Development helps small businesses dominate search — one page at a time.