Resources
Escape Web Development & Digital Marketing crafts exceptional online experiences that elevate businesses. Our goal is to educate and empower you with the information needed to achieve online success.


The AI Transformation of Google Search: More Than Just Keywords
For years, SEO was heavily focused on keywords and technical signals. While those remain important, AI has profoundly deepened Google's understanding of content and user intent. In 2025, it's less about "what keywords are on your page" and more about "what questions...

What is SEO and How Does It Work? Your Guide to Getting Found Online
What is SEO and How Does It Work? Your Guide to Getting Found Online In today's digital world, having a beautiful website is just the first step. To truly succeed, your business needs to be discoverable. That's where Search Engine Optimization (SEO) comes in....

How Do I Verify My Google Business Profile? Your Essential Guide to Local Visibility
So, you've decided to supercharge your local online presence by creating a Google Business Profile (GBP) – fantastic! This free tool is absolutely critical for appearing in Google Maps, local search results, and connecting with customers right here in Midvale, Utah,...