Web Developer and Digital Marketer
Kelsie Schwager
Creative and detail-oriented Web Designer and Front-End Developer with experience designing responsive websites and mobile applications that enhance user experience (UX) and align with brand identity. Skilled in UI/UX design, SEO optimization, digital branding, and accessibility standards.
I’m Kelsie, a Web Designer specializing in responsive design, UX/UI, and SEO optimization.
My Skillset
Web Development
I design and build responsive, user-friendly websites using HTML, CSS, JavaScript, PHP, and modern frameworks. My focus is creating sites that are visually appealing, functional, and aligned with brand identity.
UI/UX
From wireframes to prototypes, I craft intuitive user journeys that prioritize usability and accessibility. I conduct usability checks and apply best practices to ensure designs are engaging and easy to navigate.
Content Management Systems
I have extensive experience working with WordPress, Drupal, and Forge, building and managing websites that are easy to update while maintaining strong performance and design consistency.
SEO and Analytics
I implement SEO strategies including keyword optimization, site speed improvements, and content enhancements. Using tools like ahrefs, google analytics and yoast to promote lead generation.
Graphic & Digital Design
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), I create branding materials, motion graphics, and digital assets that complement web design and strengthen brand presence.
Front-End Development (React & Frameworks)
I build dynamic, scalable user interfaces with React and leverage frameworks like Bootstrap to ensure websites are both modern and efficient across devices.
App & Interactive Development
Through work with YinzCam and Real Salt Lake, I’ve developed mobile apps with features like interactive maps, mobile ordering, and rewards systems, enhancing engagement and real-time fan experiences.
Collaboration & Problem-Solving
Whether freelancing or working within a professional team, I excel at collaborating across disciplines, meeting tight deadlines, and solving technical challenges while keeping the user experience front and center.
Mobile App Development – Real Salt Lake
While working with MLS team Real Salt Lake, I led the development and launch of the club’s first official mobile app in partnership with YinzCam. This project was built to enhance fan engagement and elevate the game-day experience.
Escape Web Development
At Escapewd I’ve partnered with diverse clients — from small businesses to organizations — to create websites that are both visually appealing and performance-driven. My work focuses on:
WordPress site development: Custom builds, theme customization, and migrations from platforms like Wix and Weebly.
SEO optimization: Leveraging keyword strategies, site speed improvements, and AI-powered content to improve search rankings and drive organic traffic.
UI/UX enhancements: Designing clean, intuitive layouts that improve user flow and engagement.
Branding support: Creating logos, visual assets, and cohesive design systems using Adobe Creative Suite.
Impact: Many clients saw immediate improvements in website traffic, usability, and overall brand presence, helping them better connect with their audiences online.
Tech Stack
My Other Web Projects
