At EscapeWD, we specialize in helping technical and professional businesses grow their digital presence through data-driven SEO strategies. One of our recent success stories comes from our collaboration with Schembri Engineers — an Arizona-based civil and structural engineering firm serving clients across Scottsdale, Cave Creek, Mesa, and beyond.
In just two months, we’ve completely transformed their online visibility, quadrupling website traffic through a structured, multi-phase SEO plan focused on technical optimization, keyword targeting, and authority building.
Month 1: Technical SEO & On-Page Optimization
Our first step was to ensure the foundation of Schembri Engineers’ website was strong — just like their engineering work. During the first month, we focused on technical and on-page SEO improvements designed to enhance visibility and user experience.
Here’s what we tackled:
- Page structure improvements: Reorganizing headers, internal links, and URLs for clear navigation and SEO hierarchy.
- Meta titles and descriptions: Writing optimized, keyword-rich meta tags for each service page.
- Keyword targeting: Implementing Arizona-focused keywords such as civil excavation engineering Arizona, structural design services, and civil engineering in Scottsdale to attract local search traffic.
- Content optimization: Refining page content to include strategic anchor text and internal links to key pages such as:
These foundational steps helped search engines better understand the site’s relevance and improved user engagement metrics across the board.
Month 2: Building Backlinks & Authority
With the site’s structure and content optimized, month two focused on building authority through quality backlinks.
We developed a link-building strategy targeting reputable industry and local directories, Arizona business listings, and engineering-related resources. This not only improved Schembri Engineers’ domain authority but also boosted trust signals in Google’s algorithm.
Our approach included:
- Outreach to relevant Arizona-based directories and professional associations
- Guest post placements on industry-related blogs
- Optimized internal linking between high-traffic service pages
These efforts created a strong digital footprint and helped Schembri Engineers rank higher for their target keywords across Arizona markets.
Tracking Success: Verified Results Through Google Analytics
Because EscapeWD connected Schembri Engineers’ site to Google Analytics, we’ve been able to measure every milestone clearly.
Within just eight weeks, their site has quadrupled in organic traffic, with significant growth coming from local search terms related to civil and structural engineering. Pages that were once invisible in search results are now driving qualified traffic from potential clients throughout the state.
This measurable improvement proves that consistent, strategic SEO — not shortcuts — delivers sustainable results.
Why SEO Matters for Engineering Firms
For firms like Schembri Engineers, visibility equals credibility. With clients searching online for technical expertise, a well-optimized website ensures your services appear at the top when it matters most.
From optimizing technical site elements to creating content that attracts backlinks, EscapeWD helps engineering, construction, and professional service firms turn their websites into powerful lead generation tools.
Partner with EscapeWD for Proven SEO Growth
If your firm’s website isn’t ranking or generating leads, it’s time to implement a strategy that works.
At EscapeWD, we build SEO campaigns based on real data, technical expertise, and transparent reporting — helping Arizona businesses grow online with measurable results.
👉 Visit Schembri Engineers to see the kind of high-performance website we help support through SEO strategy.
And if you’re ready to elevate your own brand’s visibility, contact us at EscapeWD.com to start your custom SEO plan.