The 7 types of digital marketing are SEO, content marketing, social media marketing, PPC advertising, email marketing, affiliate/influencer marketing, and online PR. Together, these strategies help businesses attract, engage, and convert customers online. Escape Web Development combines all seven to create tailored digital marketing solutions that grow your brand.
1. Search Engine Optimization (SEO)
SEO is the process of optimizing your website and content so that search engines (like Google) rank you higher for relevant keywords. SEO includes on-page tactics (keyword usage, meta tags, content structure), technical SEO (site speed, mobile responsiveness), and off-page SEO (backlinks, domain authority).
At Escape Web Development, we offer robust SEO services to help your site get found — as part of our overarching digital marketing approach. Escape Web Development+1
2. Content Marketing
Content marketing is creating and distributing valuable, relevant content—blog posts, videos, infographics, eBooks—to attract and retain an audience. Its goal is to build trust and authority, while also fueling other channels like SEO and social media.
3. Social Media Marketing
This involves using platforms like Facebook, Instagram, LinkedIn, TikTok, and more to reach audiences, build community, and drive conversions. Social media marketing can include organic content, community management, and paid social campaigns.
Escape Web Development tailors social media campaigns to your brand voice and audience, helping you turn followers into real leads. Escape Web Development
4. Pay-Per-Click (PPC) / Paid Advertising
PPC is a model where advertisers pay only when users click on their ads. Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and display networks are common PPC channels. Paid campaigns can drive fast traffic while your organic channels ramp up.
We design and manage PPC campaigns with precision, using data and ROI optimization to make sure your ad spend delivers results. Escape Web Development
5. Email Marketing & Automation
Email marketing remains one of the highest-ROI digital tactics. Through newsletters, drip campaigns, and automated workflows, you nurture leads, drive engagement, and bring users back to your site or offerings.
6. Affiliate / Influencer Marketing
Affiliate and influencer marketing use third parties to promote your products or services. Affiliates earn commissions for sales they drive, while influencers leverage their audience to boost your reach and credibility.
7. Online PR / Reputation & Outreach
This is digital public relations: guest blogging, press releases, features in media outlets, podcasts, or interviews. By building relationships and securing credible placements, you increase visibility, brand trust, and inbound links.
Why Use All 7 — and How Escape Web Builds a Unified Strategy
Each type of digital marketing can amplify the others. For example:
- Quality content improves your SEO
- SEO and PPC bring traffic
- Social media shares your content
- Email nurtures leads and keeps them engaged
- Influencers and PR expand your visibility
At Escape Web Development, we work with clients to craft a holistic digital marketing strategy. We don’t just do silos — we bring synergy so your brand presence grows consistently across all channels. Escape Web Development
How to Get Started: Your Roadmap
- Audit your current presence — Which channels are active? What’s working?
- Define goals & KPIs — E.g. traffic, leads, sales, brand awareness.
- Choose priority channels — Start where your audience is.
- Plan content & campaigns — Align across channels.
- Implement & test — Run experiments, gather data.
- Optimize & scale — Double down on what works.
- Review & adapt — The digital space evolves, so must you.
Why Escape Web Development is Your Ideal Partner
Escape Web Development & Digital Marketing elevates businesses through exceptional online experiences. Escape Web Development We combine technical web development with strategic marketing so your site isn’t just beautiful — it performs. With transparent processes, ROI-driven thinking, and a team that deeply understands digital growth, we treat your success as our mission.
Whether you need help starting your first campaign, optimizing your SEO, or building a full omni channel marketing machine, we’re ready to make it happen.