New SEO? Search Everywhere Optimization
SEOe, or Search Everywhere Optimization, is the evolved approach to SEO that extends beyond traditional search engines like Google to optimize a brand’s visibility across all relevant platforms where users seek information. This includes social media, AI-powered search, voice assistants, e-commerce marketplaces, and niche search engines. The goal of SEOe is to ensure your brand is discoverable wherever your target audience is looking, providing tailored and consistent information across the entire search ecosystem.
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2025 Reshaping the world of SEO.
- Social Media Optimization: Crafting engaging content and optimizing your profiles for search within platforms like Instagram, TikTok, and LinkedIn.
- Voice Search Optimization: Ensuring your website and content are structured to answer natural language queries used in voice searches.
- AI Content Adaptation: Developing content that can be easily understood and utilized by AI-powered search engines and assistants.
- Optimizing Local Listings: Ensuring consistent and accurate information across platforms like Google Business Profile, Yelp, and local directories for enhanced local discoverability in voice and map searches.
Search Everywhere Optimization
Hands Free
When people use voice assistants like Siri, Google Assistant, or Alexa, the assistant reads the alt text to describe images. This is essential for understanding the content of a page when a user cannot see it. Voice assitants use AI to serach for related information so you website and content must reflect to those voice assistants what you are offering.
Other search engines
In 2025, searching for information extends far beyond just Google. People are increasingly turning to AI-powered search engines like ChatGPT for direct answers and conversational experiences. Social media platforms like TikTok, Instagram, and YouTube have become significant search engines, especially for trends, visuals, and video content. E-commerce sites like Amazon and TikTok shop are the go-to for product discovery.
Artificial Intelligence
By 2025, AI has revolutionized SEO, powering smarter search engines that prioritize intent. Also driving new search interfaces like AI overviews and answer engines. Keyword research and content creation have shifted towards intent mapping and AI-assisted generation, demanding human oversight for quality. SEO now heavily emphasizes user experience and leverages AI-powered tools for automation.
Our Customers
“Kelsie has built multiple websites for my brokerage and real estate services. Most other companies or designers tried to push a word press template as the format, which significantly reduced my options for what I wanted the end result to be. Thanks, Kelsie“
“We have been extremely pleased with our website and logos. No hassell with adjustments or changes.“
“EscapeWD did an amazing job on our new website! From the initial consultation to the final launch, their team was professional, communicative, and truly understood our vision. Our website looks fantastic and is already generating more leads. Highly recommend their web development services!”